One of the biggest limiters to the growth and popularity of chiropractic has been the view of marketing. The profession – boards, associations, and schools have made marketing and advertising a dirty word and they are wrong! Don’t let them discourage you – this is a business you are in and not an entitled mandatory right! You must EARN your business through marketing!

If we were to take the current marketing and promotion of chiropractic and multiply it by 10, we would be at the bare minimum of what it is going to take to get to be number one in health care. When you consider how much the hospitals and drug market, you will see that we are greatly behind the medical profession. We must become proud to promote chiropractic! In the past, chiropractic practices have been quick to market and promote everything but the adjustment. Whether its seminars on nutrition, weight loss, ADHD, skin care, and others. Chiropractors are marketing everything that already gets CONSTANT promotion and forgetting to push the one major component of health care that gets no advertising and no promotion: Chiropractic!!!!

Check your history – D.D. and B.J. Palmer were HUGE marketers, advertisers, and promoters of chiropractic. They didn’t buy radio ads, they bought a radio station! They didn’t just print flyers, they bought a printing press! Big thinkers! Big Promoters!

At Integrity Doctors, we ask the question: “If we were like them instead of the small thinkers of our profession today, what could we accomplish?” Our founders were right! We will show you how to be proud of who you are and what YOU do. We will give you all the tools you need to succeed and we will make you and your office look good. There’s nothing illegal and nothing uncomfortable. We will make you look like the biggest expert and star in town!

As an example, we have some amazing educational and entertaining presentations that our verified doctors take out in the the public in order to market themselves. One is called “How to Stay Young the First 100 Years” and the other one is for athletics called, “What Position Does Chiropractic Play in Sports?”. Our doctors get more new patients from these classes than any other presentation out there and even get more signups than the number of actual attendees because people sign up their families as well as themselves. Like all of our materials, these will have a huge impact on your chiropractic practice!

We will even show you how to add a “Practice Representative” to your clinic that will do all the classes and marketing for you! They will go out presenting these classes for you all over your community. You can do this and you can have success and Integrity!