Keep Your Word

Keep Your Word

This is another word for dependability – trustworthiness – and encourages people to have confidence in you. It is essential that you start out in business this way. Doesn’t everybody do it? I wish. They will be more likely to do business with you if you are...
Don’t Do Percentages

Don’t Do Percentages

It’s a business trick to get you to pay an amount you would NEVER pay if they asked you, outright, to pay that amount. This happens more than you realize and you don’t always get a choice – but you need to be aware of this business “evil” so you avoid it or diminish...
Advertise A Lot!

Advertise A Lot!

“Advertising is like knowledge – a little is a dangerous thing.” P.T. Barnum One of the biggest limiters to the growth and popularity of chiropractic has been the view of advertising. The profession – boards, associations, and schools have made advertising...